Creating cost-effective brochures
First, develop a specific set of communication
objectives for the brochure. This will include the intended
audience and how the brochure will be used. Whether it will
be used by sales people or actual users should be clear.
If you develop your own creative ideas, you can save money.
Later seek the help of independent design firms or creative
shops to execute your idea. Use an ad agency only for a discrete
objective, such as developing a theme or slogan for a single
Make sure you hire an up-to-date designer. It is also wise
to invest in computerised production tools which can save
You should be honest about the money you have to spend and
communicate this to your designers and your freelance partners.
Only then can they work to give you the best within your stipulated
To further save money and to get things done your way, manage
the project yourself. Of course, this does not mean that your
can completely dispense with designer help.
Try to get your own printing quotations and oversee the printing
yourself. Careful planning can bring down printing charges.
Invest in a few basic resources such as a scanner and a good
quality laser printer. You can use these to produce price
sheets and cover letters by scanning logos and creative material
into a computer.